George C. Peterson, President:
Mr. Peterson leads AutoPacific with more than thirty years experience in the automotive industry. He served in product design engineering, product planning and marketing positions at Ford Motor Company. During 1982, Mr. Peterson joined Nissan Motor Corporation in U.S.A. as Corporate Truck Product Development Manager. From 1983 through 1985, Mr. Peterson was Vice President of Automotive Programs for J. D. Power & Associates.
He formed AutoPacific 1986 to provide primary research and consulting services to the automotive industry. Mr. Peterson has an engineering undergraduate degree from Florida State University and an MBA in marketing and finance from the University of Michigan.
Ed Kim, Vice President, Industry Analysis:
Ed is an experienced automotive industry expert. After starting his career with Hertz Corporation, he served seven years at AutoPacific as product analyst, and later as Product Analysis Manager, specializing in market research and consulting projects relating to future automotive products. Ed is also a journalist writing for various automotive publications.
In 2004, Ed joined Hyundai Motor America as Manager, Advanced Product Development and Strategy. In this role, he used expertise in social trending to increase company focus on future consumer needs-based product concept development. His broad understanding for automotive design, architecture, and ideation led to groundbreaking cross-functional work with Hyundai’s design, engineering, and marketing areas, resulting in numerous advanced and brand-extending vehicle programs. Ed holds a B.A. in Psychology from the University of California, Riverside.
Daniel J. Hall, Vice President:
Dan is a veteran in sales and marketing with 28 years of experience. Since 2000, he has designed and managed numerous custom research projects, and plays a key role in the design of AutoPacific’s annual Research Suite® syndicated study. He has moderated expert groups, one-on-one interviews, ethnographies, and consumer discussions. Dan’s specialties include luxury vehicles, family vehicles, in vehicle information and entertainment systems and accessory research. Prior to joining AutoPacific, Dan served as the West Coast Manager for Racemark International. While at Racemark, he created the concept for a vehicle accessory patented by Racemark, and currently in use by BMW, Porsche and MINI. Dan is a regular guest lecturer at Art Center's transportation school in Pasadena and the Specialty Equipment Market Association (SEMA). In addition he has lectured at Clemson University International Center for Automotive Research, where AutoPacific is an annual Sponsor. He has a bachelor’s degree in economics from UCLA and an MBA from Pepperdine University.
Dave Sullivan, Manager, Product Analysis:
Dave is a true gear head and automotive expert. He was reared in an automotive family and lived in Europe as a teenager, compounding his love of the automotive industry here in the U.S. and abroad. While earning a B.B.A in management from Western Michigan University, Dave spent a summer working for Ford on the assembly line. When he wasn't studying he was helping to manage the WMU Motorsports team and participated in autocross/solo2 events. After graduation he joined the management team at Ford's Kentucky Truck Plant and later transferred to the Michigan Truck Plant. In 2006 Dave transitioned to the supplier side of the industry as a sale account manager with Panasonic Automotive Systems. In this position he successfully won new business with various OEMs promoting electromechanical devices and active noise cancellation systems. Dave joined AutoPacific in 2010 to use his unique and expansive background in the automotive industry to head up the Competitive Battleground product. Dave has an MBA from Eastern Michigan University.
Ron Zarowitz, Research Director:
Ron has 30 years of automotive industry experience working in and with major vehicle manufacturers from the U.S., Asia and Europe. His career began with Strategic Planning at advertising agencies for Ford Motor Company and Volkswagen. After being recruited by Chrysler, he rose through positions in Advertising, Marketing Plans, Product Planning, Regulatory Affairs, Brand Management, and Market Research. Ron initiated two product concepts which Chrysler developed into successful products: the Integrated Child Seat and the RamBox cargo system on the Ram truck.
While managing the Consumer Insights team at Chrysler, Ron’s market research responsibilities included ethnography, positioning, segmentation, communications and product feature evaluation. He also created new methodologies developed to enhance new product launch feedback. Ron holds a B.A. and M.A. in Psychology from Case Western Reserve University, M.B.A. in Marketing from Wayne State University, and J.D. from the State University of New York.
Carol Runkle, US Sales Forecast Service:
Carol has been with AutoPacific for 12 years managing the AutoPacific Sales Forecast Service activity. A self-confessed news junkie, she is always on the hunt for anything political, industrial or economical that could impact automotive sales. Carol has been surrounded by the automotive industry since birth. She experienced the heyday of the industry as the child of Chevrolet’s Chief Designer responsible for the fabled 50s and early 60s Chevys. This was followed by a move to Germany and graduation from General H.H. Arnold High School in Wiesbaden, Germany during the period that the Opel GT was developed. As a result, Carol has partnered on speeches and visuals for Classic Car presentations celebrating that time period. Carol earned a Bachelor of Fine Arts Degree from the University of Michigan.
Mary Beth Martin, Project Manager:
Mary Beth has over 20 years of experience in the automotive industry and over 25 years experience in market research. Prior to joining AutoPacific, Mary Beth worked for Isuzu Technical Center of America as a product analyst for their future automotive products. She has been with AutoPacific since 1992 and has authored numerous product consultancies, including AutoPacific’s Gen Y Consultancy.
Ms. Martin is an experienced research designer, leader, analyst, and focus group moderator. Internet research studies are a special emphasis. Mary Beth has undergraduate degree in Business from Western Illinois University and a MBA in Marketing from Bradley University (Peoria, IL).
Ty Michael, Research Analyst:
Ty is an experienced market research professional for the automotive industry. Since 2004, he has executed numerous qualitative and quantitative research projects for the automotive industry. Prior to joining AutoPacific, Ty served as Market Research Manager for the Specialty Equipment Market Association (SEMA). While at SEMA, he was instrumental in providing research and data analysis for aftermarket companies as well as designing automotive enthusiast studies and authoring numerous syndicated market research reports. In addition, he pioneered SEMA's first monthly purchase-intention tracking study, resulting in more timely and relevant market data, highly sought after by SEMA members.
Ty has an MBA from California State University, San Bernardino.
Deborah Grieb, Marketing Analyst:
Deborah is a highly experienced consumer research professional for the automotive industry. Since 1997, she has designed and advised on numerous consumer research projects and conducted consumer and vehicle analyses.
Prior to joining AutoPacific, Deborah served as Senior Marketing Specialist for Magna International’s Interiors and Exteriors Division. While at Magna, she played a key role in introducing market research and analysis to support company strategic goals, advanced technology development, and increased business. While in this role, she drove an increased focus on voice of the consumer to strategically align products and technologies with targeted programs. Deborah began her automotive-focused career as a contract Product Specialist for automotive special events, including auto shows, ride and drives and dealer training activities. Deborah holds a B.A. in English from Alma College.
Paul Waatti, Industry Analyst:
was born and raised in the suburbs of the “Motor City”, which resulted
in a passion for automobiles at a young age. Paul is a numbers guy at
heart, with an accounting and business administration background. He has
deep skill sets in managing data and sales forecasting, particularly in
the area of alternative powertrains.
currently applies his fresh perspective complemented by innovative
approaches in maintaining his key roles within AutoPacific. He serves as
Industry Analyst for AutoPacific’s Industry Analysis area, managing the
production of AutoPacific’s highly regarded Alternative Powertrain
Sales Forecast Service, as well as research and editorial content for
AutoPacific’s North American Competitive Battleground product.