AutoPacific News

What Makes a Hybrid Owner Tick?
AutoPacific forecasts that the current hybrid market will balloon by 40 additional models in the next 60 months. With so many new models entering the marketplace, it makes sense to look at what is drawing current buyers to hybrid vehicles. Will consumers demand 40 more models to meet their needs?

AutoPacific Announces Ed Kim as Director of Industry Analysis
Mr. Kim will manage AutoPacific's industry analysis services, including competitive analysis and sales forecasting as well as support for AutoPacific's consulting services. In addition, he will have editorial responsibility for VehicleVoice.com.

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Automotive Custom Research

Automotive Futures Center Opened in 1999, the Automotive Futures Center is a one of a kind facility dedicated to cutting edge automotive research. It integrates a state of the art focus group facility, vehicle showroom with turntable, additional inside display space for five to six research properties, and a lighted secure courtyard with room for eight vehicles.

Product Clinic Research Since 1986, AutoPacific has conducted over 300 product clinics throughout the United States and internationally, plus numerous other proprietary studies with Domestic, European and Asian clients. Most product clinic research includes a battery of consumer focus groups to delve more deeply into their reaction to future product issues.

Survey Research AutoPacific regularly conducts mail surveys and Internet surveys for clients on proprietary automotive issues.

Focus Group Research In addition to product clinic research, AutoPacific regularly conducts focus groups (over 3000 to date). The Automotive Futures Center is located in an ideal area for clients and participants alike.

Ideal Location for Consumer Research Near John Wayne Orange County Airport (SNA), Newport Beach and Laguna, clients from around the world find the environment stimulating and informative. The large Orange County and Los Angeles County metropolis from which AutoPacific can draw focus group participants and clinic respondents includes the wealthiest individuals in the country and people of modest means. They drive everything from Bentleys and BMWs, classic Mustangs, tuner modified Civics, to Chevrolet Aveos.

This makes the Automotive Futures Center the ideal location for customized, flexible, efficiently run research.

Annual Research Suite Survey AutoPacific's extensive Research Suite database provides immediate access and understanding to a wide range of automotive issues that can be used to enhance custom research projects.

The Research Suite database provides the basis for AutoPacific's widely respected Target Buyer Analysis process. This process uses a proprietary methodology to develop the hypothetical buyer for future products. Used by manufacturers and advertising agencies, the Target Buyer Analysis provides outstanding information on how to efficiently target new buyer groups.

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