AutoPacific News

What Makes a Hybrid Owner Tick?
AutoPacific forecasts that the current hybrid market will balloon by 40 additional models in the next 60 months. With so many new models entering the marketplace, it makes sense to look at what is drawing current buyers to hybrid vehicles. Will consumers demand 40 more models to meet their needs?

AutoPacific Announces Ed Kim as Director of Industry Analysis
Mr. Kim will manage AutoPacific's industry analysis services, including competitive analysis and sales forecasting as well as support for AutoPacific's consulting services. In addition, he will have editorial responsibility for VehicleVoice.com.

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Small Car Consultancy

DESCRIPTION: Do people aspire to own a Small Car? Are we seeing a rebirth of the Small Car segment? Is price the only thing that attracts buyers to the Small Car segment? What are the hot new Small Cars? Are all Small Car buyers the same? Are hybrids taking sales from the Small Car segment? Will Gen Y embrace the Small Car segment as they continue to penetrate the new car market? Will Baby Boomers downgrade to a Small Car as they become empty nesters? These issues are addressed with AutoPacific's robust database and unbiased analysis in the Small Car Consultancy.

METHODOLOGY: Primary Research is generated from mail and Internet surveys. The mail survey draws from new Compact Car buyers and lessees acquiring their NEW Compact Car between September and December 2005. The Internet survey is acquired from the VehicleVoice automotive research panel. VehicleVoice panel members are from the broad universe of vehicle drivers in the US. Their data are analyzed, and as appropriate are included in AutoPacific's Research Suite database.

SAMPLE: Over 24,000 new vehicle respondents, including over 4,000 new Compact Car acquirers.

IN THE FIELD: January through March

DATA AVAILABLE: June

REPORT AVAILABLE: On request

DELIVERABLES: Three copies of the final report and summary data table in hard copy (binders), one copy of the final report and summary data table via CD in PDF format, one copy of the data book and a client-defined management presentation of the results.

SUPPORT SERVICES: In addition to the custom management presentation, at your request AutoPacific will prepare custom data runs to your specifications on the report year database.

ELECTRONIC DATA SETS: Available in a variety of electronic formats, including PDF, ASCII, and Excel at no additional charge. For an additional investment, you may decide to analyze the data in-house by manipulating Research Suite data with a cross-tab program. Contact a cross-tabulation software vendor for pricing and services available.

KEY INFORMATION PRODUCED: Complete analysis of the entire Small Car market. Primary Research includes owner demographics and psychographics, previous vehicle ownership, vehicle shopping aspects, second choice vehicle and reasons for rejection, new vehicle purchasing aspects, new vehicle characteristics, new vehicle satisfaction, next segment and brand consideration and analysis of product attributes and features which will influence the selection of the next vehicle. Secondary Research includes segment competitive environment, history, specifications, pricing and forecast.

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