AutoPacific News

What Makes a Hybrid Owner Tick?
AutoPacific forecasts that the current hybrid market will balloon by 40 additional models in the next 60 months. With so many new models entering the marketplace, it makes sense to look at what is drawing current buyers to hybrid vehicles. Will consumers demand 40 more models to meet their needs?

AutoPacific Announces Ed Kim as Director of Industry Analysis
Mr. Kim will manage AutoPacific's industry analysis services, including competitive analysis and sales forecasting as well as support for AutoPacific's consulting services. In addition, he will have editorial responsibility for VehicleVoice.com.

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Future Attribute Demand Study

DESCRIPTION: This AutoPacific mainstay analyzed demands for attributes and features on their next vehicle. What do current owners of a Sport Utility Vehicle, that intend to purchase another SUV, want on their next SUV? What about all respondents that intend to acquire an SUV next? Is there a difference in the demands of 30-year old SUV intenders and 40-year old SUV intenders? How strong is the demand for Satellite Radio or a Rear Seat DVD system or a Back-up TV Camera? FADs can provide the answers to these questions and many more. The product planner and designer's "bible", it is helpful for contenting and de-contenting.? Over 100 features analyzed!




METHODOLOGY: Primary Research is generated from AutoPacific's annual mail surveys. The mail survey draws from new vehicle buyers and lessees acquiring their NEW car or light truck between September and December. All data is included in AutoPacific's Research Suite database.

SAMPLE: Over 24,000 new vehicle respondents.

IN THE FIELD: January through March

DATA AVAILABLE: June

REPORT AVAILABLE: Summer

DELIVERABLES: Three copies of the final report in binder form, one copy of the final report on a CD in PDF format and a client-defined management presentation of the results.

SUPPORT SERVICES: In addition to the custom management presentation, at your request AutoPacific will prepare custom data runs to your specifications on the report year database.

ELECTRONIC DATA SETS: Available in a variety of electronic formats, including PDF, ASCII, and Excel at no additional charge. For an additional investment, you may decide to analyze the data in-house by manipulating Research Suite data with a cross-tab program. Contact a cross-tabulation software vendor for pricing and services available.

KEY INFORMATION PRODUCED: Surveyed attributes and features fall into these categories: Number of Doors, Open Top Preferences, Engine, Power/Acceleration, Passenger Area, Cargo Area, Ease of Entry, Seat Height, Visibility, Exterior Size, Exterior Styling, Seating Capacity, Safety Features, Entertainment Features, Seating Features, Comfort Features, Convenience Features, Wireless Communications and several segment specific features.? Over 100 features analyzed!

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