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Generation Y Consultancy
DESCRIPTION:? Generation Y is entering the new vehicle market in full force. Many are
now ready to purchase their first new car. Are Generation Y new vehicle
buyers really
different from the older generations? Are they looking for something
different? Is Generation Y more demanding than the generations before
them? What sets Generation Y apart from the younger generations before
them?
Our experience in qualitative and quantitative research of this
group enables us to see the differences in this group of new car
buyers. Of special interest is the comprehensive secondary research and
analysis included in this report. These issues and questions are
addressed in the Generation Y Consultancy.
METHODOLOGY:
Primary Research is generated from AutoPacific's New Vehicle Satisfaction Survey. This mail
survey draws from new vehicle buyers and lessees acquiring their NEW car or light truck between September and December.
SAMPLE: Over 24,000 new vehicle respondents, including about 2,500 Generation Y respondents
IN THE FIELD: January through March
DATA AVAILABLE: June
REPORT AVAILABLE: On Request
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DELIVERABLES:
Three copies of the final report and summary data table in binder form,
one copy of the final report and summary data table via CD in PDF
format, one copy of the data book and a client-defined management
presentation of the results.
SUPPORT SERVICES: In
addition to the custom management presentation, at your request
AutoPacific will prepare custom data runs to your specifications on the
report year database.
ELECTRONIC DATA SETS:
Available in a variety of electronic formats, including PDF, ASCII, and
Excel at no additional charge. For an additional investment, you may
decide to analyze the data in-house by manipulating Research Suite data
with a cross-tab program. Contact a cross-tabulation software vendor
for pricing and services available.
KEY INFORMATION PRODUCED:
Primary Research includes Generation Y demographics and psychographics,
previous vehicle ownership, vehicle shopping aspects, second choice
vehicle and reasons for rejection, new vehicle purchasing aspects, new
vehicle characteristics, new vehicle satisfaction, next segment and
brand consideration and analysis of product attributes and features
which will influence the selection of the next vehicle. Comprehensive
Secondary Research and analysis. |
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