AutoPacific Announces 2008 Ideal Vehicle Awards Porsche Top Premium Brand, Ford Top Mainstream Brand, Mercedes-Benz S-Class Top Vehicle, Lincoln Navigator Top Truck
An "ideal" is defined as an excellent or perfect example. In the annual Ideal Vehicle Awards (IVA), announced today by automotive research and consulting firm AutoPacific, owners rate their new 2008 model year cars and trucks by how closely they come to their ideal, as measured by 15 key vehicle attributes. The cars or trucks that owners would change the least are the most ideal.
When Did Small Vehicles Get So...Nice? Automotive technology always seems to trickle down from the high end.Expensive and innovative technologies typically appear in luxury vehicles first, but as they increase in popularity and volume, economies of scale ultimately make them financially viable to mainstream consumers. Where are small cars headed? What role does Gen Y play in this segment?
