AutoPacific News

What Makes a Hybrid Owner Tick?
AutoPacific forecasts that the current hybrid market will balloon by 40 additional models in the next 60 months. With so many new models entering the marketplace, it makes sense to look at what is drawing current buyers to hybrid vehicles. Will consumers demand 40 more models to meet their needs?

AutoPacific Announces Ed Kim as Director of Industry Analysis
Mr. Kim will manage AutoPacific's industry analysis services, including competitive analysis and sales forecasting as well as support for AutoPacific's consulting services. In addition, he will have editorial responsibility for VehicleVoice.com.

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Luxury Car Consultancy

DESCRIPTION: In an automotive market increasingly characterized by what might be loosely termed "trucks", how is the oldest and most prestigious vehicle category in the industry - Luxury Cars - faring? What entries from major manufacturers in North America, Asia and Europe are coming and going? Which are thriving? Which are languishing? Aside from examining market dynamics, the study objectively dissects Luxury Car customers, their interests, wants, perceptions and motivators - even what type or types of vehicles they may seek in the future. For anyone either directly or peripherally involved in the Luxury Car arena, this consultancy provides a one-stop shopping opportunity to hear the specific voice of the consumer and learn all there is to know about today's - and tomorrow's - Luxury Car marketplace.

METHODOLOGY: Primary Research is generated from mail and Internet surveys. The mail survey draws from new Luxury Car buyers and lessees acquiring their NEW Luxury Car between September and December. The Internet survey is acquired from the VehicleVoice automotive research panel. VehicleVoice panel members are from the broad universe of vehicle drivers in the US. Their data are analyzed, and as appropriate are included in AutoPacific's Research Suite database.

SAMPLE: The Research Suite database contains over 25,000 new vehicle respondents, including over 4000 new Luxury Car acquirers.

IN THE FIELD: Annually January through March.

DATA AVAILABLE: Annually in June.

REPORT AVAILABLE: On Request.

DELIVERABLES: Three copies of the final report and summary data table in hard copy (binders), one copy of the final report and summary data table via CD in PDF format, one copy of the data book and a client-defined management presentation of the results.

SUPPORT SERVICES: In addition to the custom management presentation, at your request AutoPacific will prepare custom data runs to your specifications on the report year database.

ELECTRONIC DATA SETS: Available in a variety of electronic formats, including PDF, ASCII, and Excel at no additional charge. For an additional investment, you may decide to analyze the data in-house by manipulating Research Suite data with a cross-tab program. Contact a cross-tabulation software vendor for pricing and services available.

KEY INFORMATION PRODUCED: Complete analysis of the entire Luxury Car market. Primary Research includes owner demographics and psychographics, previous vehicle ownership, vehicle shopping aspects, second choice vehicle and reasons for rejection, new vehicle purchasing aspects, new vehicle characteristics, new vehicle satisfaction, next segment and brand consideration and analysis of product attributes and features which will influence the selection of the next vehicle. Secondary Research includes segment competitive environment, history, specifications, pricing and forecast.

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