AutoPacific News

What Makes a Hybrid Owner Tick?
AutoPacific forecasts that the current hybrid market will balloon by 40 additional models in the next 60 months. With so many new models entering the marketplace, it makes sense to look at what is drawing current buyers to hybrid vehicles. Will consumers demand 40 more models to meet their needs?

AutoPacific Announces Ed Kim as Director of Industry Analysis
Mr. Kim will manage AutoPacific's industry analysis services, including competitive analysis and sales forecasting as well as support for AutoPacific's consulting services. In addition, he will have editorial responsibility for VehicleVoice.com.

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Mid-Size Car Consultancy

DESCRIPTION: The Mid-Size Car Sedan Consultancy focuses on the largest single segment in the United States market. This consultancy spans a diverse product set ranging from the Chevrolet Malibu to the Nissan Maxima. The highest volume cars sold in the USA - Camry, Accord, Altima, Impala are included in this consultancy. What has been the secret to their success? How do they differ? What will be the impact of Ford replacing Taurus with three unique vehicles - Five Hundred (Large Car), Freestyle (SUV) and Fusion (Standard Mid-Size Car included in next year's report)? What is the impact of Chrysler moving its 300/Magnum/Charger models upward to the Large Car subcategory among Mainstream Sedans? Are European Mid-Size Cars too expensive to compete effectively? This is the "bible" for marketers and planners working on present and future Mainstream Sedan programs.

METHODOLOGY: Primary Research is generated from mail and Internet surveys. The mail survey draws from new Mainstream Sedan buyers and lessees acquiring their NEW Mid-Size Car between September and December. The Internet survey is acquired from the VehicleVoice automotive research panel. VehicleVoice panel members are from the broad universe of vehicle drivers in the US. Their data are analyzed, and as appropriate are included in AutoPacific's Research Suite database.

SAMPLE: The Research Suite database contains over 25,000 new vehicle respondents, including over 5,000 Mainstream Sedan acquirers.

IN THE FIELD: Annually January through March

DATA AVAILABLE: Annually in June

REPORT AVAILABLE: On Request

DELIVERABLES: Three copies of the final report and summary data table in hard copy (binders), one copy of the final report and summary data table via CD in PDF format, one copy of the data book and a client-defined management presentation of the results.

SUPPORT SERVICES: In addition to the custom management presentation, at your request AutoPacific will prepare custom data runs to your specifications on the report year database.

ELECTRONIC DATA SETS: Available in a variety of electronic formats, including PDF, ASCII, and Excel at no additional charge. For an additional investment, you may decide to analyze the data in-house by manipulating Research Suite data with a cross-tab program. Contact a cross-tabulation software vendor for pricing and services available.

KEY INFORMATION PRODUCED: Complete analysis of the entire Mid-Size Car market, including Luxury Mid-Size, Premium Mid-Size, Standard Mid-Size and Large Cars. Primary Research includes owner demographics and psychographics, previous vehicle ownership, vehicle shopping aspects, second choice vehicle and reasons for rejection, new vehicle purchasing aspects, new vehicle characteristics, new vehicle satisfaction, next segment and brand consideration and analysis of product attributes and features which will influence the selection of the next vehicle. Secondary Research includes segment competitive environment, history, specifications, pricing and forecast.

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