AutoPacific News

What Makes a Hybrid Owner Tick?
AutoPacific forecasts that the current hybrid market will balloon by 40 additional models in the next 60 months. With so many new models entering the marketplace, it makes sense to look at what is drawing current buyers to hybrid vehicles. Will consumers demand 40 more models to meet their needs?

AutoPacific Announces Ed Kim as Director of Industry Analysis
Mr. Kim will manage AutoPacific's industry analysis services, including competitive analysis and sales forecasting as well as support for AutoPacific's consulting services. In addition, he will have editorial responsibility for VehicleVoice.com.

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Minivan Consultancy

DESCRIPTION: Is the Minivan market growing based on several new entries, declining in the face of increasing SUV and Crossover competition, or holding it's own? Is the Honda Odyssey the King of the Minivan Hill once again? Why are Nissan Quest sales disappointing? Why are Ford Freestar and Mercury Monterey sales so weak? Are Ford and General Motors going to abandon the minivan market? Do Chrysler minivan buyers like "Stow 'n Go" in actual use? These are some of the critical issues to be addressed in the Minivan Consultancy.

METHODOLOGY: Primary Research is generated from mail and Internet surveys. The mail survey draws from new Minivan buyers and lessees acquiring their NEW Minivan between September and December. The Internet survey is acquired from the VehicleVoice automotive research panel. VehicleVoice panel members are from the broad universe of vehicle drivers in the US. Their data are analyzed, and as appropriate are included in AutoPacific's Research Suite database.

SAMPLE: The Research Suite database contains over 25,000 new vehicle respondents, including about 2,000 new Minivan acquirers.

IN THE FIELD: Annually January through March

DATA AVAILABLE: Annually in June

REPORT AVAILABLE: On Request

DELIVERABLES: Three copies of the final report and summary data table in hard copy (binders), one copy of the final report and summary data table via CD in PDF format, one copy of the data book and a client-defined management presentation of the results.

SUPPORT SERVICES: In addition to the custom management presentation, at your request AutoPacific will prepare custom data runs to your specifications on the report year database.

ELECTRONIC DATA SETS: Available in a variety of electronic formats, including PDF, ASCII, and Excel at no additional charge. For an additional investment, you may decide to analyze the data in-house by manipulating Research Suite data with a cross-tab program. Contact a cross-tabulation software vendor for pricing and services available.

KEY INFORMATION PRODUCED: Complete analysis of the entire Minivan market. Primary Research includes owner demographics and psychographics, previous vehicle ownership, vehicle shopping aspects, second choice vehicle and reasons for rejection, new vehicle purchasing aspects, new vehicle characteristics, new vehicle satisfaction, next segment and brand consideration and analysis of product attributes and features which will influence the selection of the next vehicle. Secondary Research includes segment competitive environment, history, specifications, pricing and forecast.

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