AutoPacific News

What Makes a Hybrid Owner Tick?
AutoPacific forecasts that the current hybrid market will balloon by 40 additional models in the next 60 months. With so many new models entering the marketplace, it makes sense to look at what is drawing current buyers to hybrid vehicles. Will consumers demand 40 more models to meet their needs?

AutoPacific Announces Ed Kim as Director of Industry Analysis
Mr. Kim will manage AutoPacific's industry analysis services, including competitive analysis and sales forecasting as well as support for AutoPacific's consulting services. In addition, he will have editorial responsibility for VehicleVoice.com.

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Pickup Consultancy

DESCRIPTION: Does the Nissan Titan successfully go head-to-head with the best 1/2 Ton Pickups from Detroit? What about the Chevrolet Colorado/GMC Canyon? Are they compacts, or mid-size? Have buyers embraced I4 and I5 engine availability (no matter how efficient), or do they really prefer 6- and 8-cylinder engines in their Compact/Mid-Size Pickups? How good are the new Toyota Tacoma and Nissan Frontier? Can Ford carry over the segment sales leading Ranger forever and ever - and expect to sell them? Why are some SUTs selling well while others languish on dealer's lots? What can be expected of the 2006 Honda Ridgeline and the next generation Toyota Tundra? These are some of the issues to be addressed in AutoPacific's Pickup Consultancy.

The breadth and diversity of the Pickup category requires three unique analyses to be completed. Full-Size Pickups are dramatically different in usage and source of sales from Compact and Mid-Size Pickups. Heavy-Duty Pickups are another story altogether. Each category is considered separately in three Pickup category reports:

Vol. I - Full-Size Light-Duty Pickups
Vol. II - Compact and Mid-Size Pickups
Vol. III - Full-Size Heavy-Duty Pickups

METHODOLOGY: Primary Research is generated from mail and Internet surveys. The mail survey draws from new Pickup buyers and lessees acquiring their NEW Pickup between September and December. The Internet survey is acquired from the VehicleVoice automotive research panel. VehicleVoice panel members are from the broad universe of vehicle drivers in the US. Their data are analyzed, and as appropriate are included in AutoPacific's Research Suite database.

SAMPLE: The Research Suite database contains over 25,000 new vehicle respondents, including about 5,000 new Pickup acquirers.

IN THE FIELD: Annually January through March

DATA AVAILABLE: Annually in June

REPORT AVAILABLE: On Request

DELIVERABLES: Three copies of the final report and summary data table in binder form, one copy of the final report and summary data table via CD in PDF format, one copy of the data book and a client-defined management presentation of the results.

SUPPORT SERVICES: In addition to the custom management presentation, at your request AutoPacific will prepare custom data runs to your specifications on the report year database.

ELECTRONIC DATA SETS: Available in a variety of electronic formats, including PDF, ASCII, and Excel at no additional charge. For an additional investment, you may decide to analyze the data in-house by manipulating Research Suite data with a cross-tab program. Contact a cross-tabulation software vendor for pricing and services available.

KEY INFORMATION PRODUCED: Complete analysis of the entire Pickup market, including Full-Size Heavy-Duty Pickups, Full-Size Light-Duty Pickups, Mid-Size Pickups and Compact Pickups. Primary Research includes owner demographics and psychographics, previous vehicle ownership, vehicle shopping aspects, second choice vehicle and reasons for rejection, new vehicle purchasing aspects, new vehicle characteristics, new vehicle satisfaction, next segment and brand consideration and analysis of product attributes and features which will influence the selection of the next vehicle. Secondary Research includes segment competitive environment, history, specifications, pricing and forecast.

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