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SUV/Crossover ConsultancyDESCRIPTION: Sport Utility and Crossover Utility Vehicles (SUV/XSUV's) continue to be a segment generating strong sales and solid consideration even in the face of media criticism and high fuel prices. Consideration is broadly based across age groups and other demographic and attitudinal categories. Nearly every automaker now offers an SUV in the U.S. market place. Recent market dynamics exerting pressure on larger truck-based SUVs have changed the complexion of the SUV universe. Previously hot selling truck-based SUVs have had a hard time generating historically strong sales while softer car-based products are strengthening. What will the future bring?The Luxury SUV segment continues to grow strongly while Large SUV sales have softened. Successful car-based SUVs/crossovers such as the Nissan Murano, Infiniti FX and Toyota Highlander have contributed to the dramatic change of the SUV landscape, and car-based SUV sales are expected to overtake truck-based SUV sales soon. SUVs built on unit-body car platforms have become all the rage, providing better interior packaging and vehicle dynamics than their truck-based counterparts. As the segment continues to evolve, many new Compact and Mid-Size SUVs are also pushing the boundaries of style, performance and utility. There seems to be an SUV for any taste these days. Because of the size of the SUV category, the SUV Consultancy has been segmented into two volumes: Vol. I - Large and Luxury SUVs Vol. II - Compact and Mid-Size SUVs METHODOLOGY: Primary Research is generated from mail and Internet surveys. The mail survey draws from new SUV buyers and lessees acquiring their NEW SUV between September and December. The Internet survey is acquired from the VehicleVoice automotive research panel. VehicleVoice panel members are from the broad universe of vehicle drivers in the US. Their data are analyzed, and as appropriate are included in AutoPacific's Research Suite database. SAMPLE: The Research Suite database contains over 25,000 new vehicle respondents, including about 8,000 new SUV acquirers. IN THE FIELD: Annually January through March DATA AVAILABLE: Annually in June REPORT AVAILABLE: On Request DELIVERABLES: Three copies of the final report and summary data table in binder form, one copy of the final report and summary data table via CD in PDF format, one copy of the data book and a client-defined management presentation of the results. SUPPORT SERVICES: In addition to the custom management presentation, at your request AutoPacific will prepare custom data runs to your specifications on the report year database. ELECTRONIC DATA SETS: Available in a variety of electronic formats, including PDF, ASCII, and Excel at no additional charge. For an additional investment, you may decide to analyze the data in-house by manipulating Research Suite data with a cross-tab program. Contact a cross-tabulation software vendor for pricing and services available. KEY INFORMATION PRODUCED: Complete analysis of the entire SUV market, including Compact SUV/XSUVs, Mid-Size SUV/XSUVs, Large SUV/XSUVs and Luxury SUV/XSUVs. Primary Research includes owner demographics and psychographics, previous vehicle ownership, vehicle shopping aspects, second choice vehicle and reasons for rejection, new vehicle purchasing aspects, new vehicle characteristics, new vehicle satisfaction, next segment and brand consideration and analysis of product attributes and features which will influence the selection of the next vehicle. Secondary Research includes segment competitive environment, history, specifications, pricing and forecast. |
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