AutoPacific News

What Makes a Hybrid Owner Tick?
AutoPacific forecasts that the current hybrid market will balloon by 40 additional models in the next 60 months. With so many new models entering the marketplace, it makes sense to look at what is drawing current buyers to hybrid vehicles. Will consumers demand 40 more models to meet their needs?

AutoPacific Announces Ed Kim as Director of Industry Analysis
Mr. Kim will manage AutoPacific's industry analysis services, including competitive analysis and sales forecasting as well as support for AutoPacific's consulting services. In addition, he will have editorial responsibility for VehicleVoice.com.

Company

AutoPacific... Serving the Auto Industry Since 1986

Since 1986, AutoPacific has specialized in the analysis and research of the automobile industry. We study no other fields. For over almost twenty years, AutoPacific has served the automotive industry with expertise in product development, product planning, marketing and consumer research.

Future-Oriented, Expert Analysis

Our focus on the future of personal use transportation is provided through two divisions; Consumer Research and Consulting in Southern California and Industry Analysis in Detroit. AutoPacific's specialization and automotive experience have made us one of the world's most trusted industry authorities. Our expert staff of automotive futurists is regularly attributed in publications like USA Today, Forbes, Fortune, The Los Angeles Times, Automotive News, AutoWeek and others. From manufacturers to designers to suppliers to distributors, we provide competitive advantages in an increasingly competitive marketplace.

Unique in the World - AutoPacific's Automotive Futures Center

In 1999, AutoPacific moved its headquarters to the Automotive Futures Center in Tustin, California. Unique in the world, AFC includes an integral focus group facility with adjacent showroom. Through a movable wall, focus group participants can view a full scale model revolving on a turntable in the showroom. There is additional display space - completely facilitized for small clinic projects (no additional lighting or pipe-and-drape required) - that can accommodate up to five additional vehicles.

Outside is a natural light secure courtyard that can accommodate up to eight research properties. For evening research, dealership-level lighting is provided. Unique in the world, the AFC is the place to conduct automotive research.


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