AutoPacific News

What Makes a Hybrid Owner Tick?
AutoPacific forecasts that the current hybrid market will balloon by 40 additional models in the next 60 months. With so many new models entering the marketplace, it makes sense to look at what is drawing current buyers to hybrid vehicles. Will consumers demand 40 more models to meet their needs?

AutoPacific Announces Ed Kim as Director of Industry Analysis
Mr. Kim will manage AutoPacific's industry analysis services, including competitive analysis and sales forecasting as well as support for AutoPacific's consulting services. In addition, he will have editorial responsibility for VehicleVoice.com.

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Facilities


The Automotive Futures Center - Great Research Begins with a Great Facility

The Automotive Futures Center (AFC), specifically designed for custom automotive research, is the world's premiere automotive research facility.

Located in the heart of trend-setting Southern California, just off the I-5 freeway, the AFC is an excellent location for research: great for recruiting, hosting ride & drive events, and offering easy access to major airports, world-class hotels, shopping, dining, entertainment and California's Gold Coast.


Eliminate the Hotel Hassle

No decor distractions. No weddings next door. No set up and tear down delays. Just clean, uncluttered, focused surroundings.

The Automotive Futures Center features a showroom with turntable, inside space for up to 8 full-size vehicles, a dedicated focus group room, adjacent viewing room, an outside secure courtyard for viewing vehicles in natural light (and with dealership level lighting in the evenings), and client office space.

The AFC is available for consumer research to all auto manufacturers, distributors, research companies and focus group moderators.



The client viewing room provides space for 12-15 people to comfortably view focus groups from behind the one-way glass. Three row tri-level seating provides for a good view of the focus groups from any seat. Static or dynamic video can be provided, as well as video and audio recordings of the groups.

Directly adjacent to the client viewing room and focus group room sits one of two secure showrooms, with a turntable and space for three vehicles. The Automotive Futures Center now has total indoor showroom space for eight vehicles at a time, in addition to space for eight vehicles in the outdoor secure courtyard area.

The Automotive Futures Center focus group room can accommodate up to 12 participants and is directly accessible to the showroom and turntable via a soundproof roll-up door.
  • Flexible services from facility rental to full service clinics
  • Over twenty years of automotive research experience...we know clinics
  • Climate controlled environment for vehicles, respondents and clients
  • 24 hour electronic security
  • Automated vehicle turntable
  • Secure, lighted, vehicle courtyard
  • Observation room for 12
  • Excellent location for recruitment
  • Available separate client entrance

Contact the Automotive Futures Center at 714-838-4234 to discuss availability.

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