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Feb/23 - Average length of car loan jumps, says AutoPacific Average length of car loan jumps, says AutoPacific
According to AutoPacific, the average length of a car loan is currently 66 months, up from 48 months just a few years ago. This is one reason why AutoPacific is forecasting a decline in automotive sales beginning in 2018. "People aren't going to be able to replace their cars as quickly as they have in the past, because they're going to be upside down on those loans for a significantly longer time," says AutoPacific's Ed Kim.

Feb/20 - If Apple wants to transform cars, it should build this instead of copying Tesla If Apple wants to transform cars, it should build this instead of copying Tesla
Apple has been hiring automotive talent from Tesla, Ford, and other car companies. Will they really enter the car business? If Apple decides it can transform autos the way it transformed music, then AutoPacific's Dave Sullivan believes their real target should be hydrogen fuel cells rather than battery-powered electrics. "Thinking long term, I’d be looking at hydrogen fuel cells,” says Sullivan. "Fuel cells are far more efficient. You’re making power onboard the car instead of drawing it from the power grid."

Feb/19 - AutoPacific Forecasts Three More Years of Growth for U.S. Light Vehicle Sales AutoPacific Forecasts Three More Years of Growth for U.S. Light Vehicle Sales
AutoPacific today officially announced its forecast for 2015 U.S. light vehicle sales. Predicting a 547,000 unit increase over 2014, AutoPacific forecasts a 2015 year-end total just shy of 17 million units. If sales reach the forecast, it will mark the highest sales year since 2006.

Jan/23 - Why there are no more stick-shift Acuras Why there are no more stick-shift Acuras
For the first time in its 30-year history, Acura doesn't offer a manual gearbox. What, or who, is to blame? The shift away from cars and toward crossovers and SUVs for one. AutoPacific's Dave Sullivan also points to reduced consumer demand, which means costly implementation. "Americans would rather hold their phones and drink kale smoothies instead of shift gears."

Jan/22 - Michelin, Pirelli, Nitto Keep Up With Changing Consumer Demands Michelin, Pirelli, Nitto Keep Up With Changing Consumer Demands
According to the results of the latest installment of AutoPacific’s annual Replacement Tire Brand Dynamics and Satisfaction Study, Michelin ranks 1st in replacement tire owner satisfaction, followed by Pirelli ranking 2nd. Nitto moved up 3 spots to 3rd place in the rankings this year, while former 3rd ranking Goodyear slipped to 5th.