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Nov/19 - Ford, GM business seen buoying Takata as U.S. probes airbags
Carmakers continue to support Takata Corp. even as the company suffers widening scrutiny by the U.S. government over airbags blamed for at least five deaths. AutoPacific's Dave Sullivan comments on Takata's relationship with the major auto manufacturers and its breadth of product.
Nov/10 - Mini: Retro brand battles fresh sales slump
Mini is working on a comeback from their recent sales slump. AutoPacific's Ed Kim says a key nameplate will be the new four-door hatchback hardtop that goes on sale in December, followed by a larger, redesigned Countryman next year. "Because these upcoming new Mini models are not typecast into niche roles, I think they can play a big role in revitalizing the Mini brand, helping it to avoid the PT Cruiser/New Beetle curse."
Nov/03 - Study: Just One-Third of Hybrids Save Money Versus Non-Hybrid Counterparts
With tax incentives for hybrid-electric vehicles expired, one must wonder which hybrids actually save money versus their non-hybrid counterparts. AutoPacific's Ed Kim comments on the value proposition of hybrids. "Fuel economy of regular cars is just getting better and better," said Kim. "The value proposition [of hybrids] is increasingly smaller for a lot of people."
Oct/29 - Clearing up marketing car confusion
If you're shopping for a car, you're likely to see terms like "all-new," re-designed" and refreshed. But what exactly do they mean? "The terms, they vary across automakers," says Dave Sullivan, AutoPacific industry analyst. "There's not one uniform classification that everyone can slot into." Experts say you may not want to get caught up in hot-sounding marketing jargon. Instead, make a list of features you need in a car and calculate the price that fits your budget, and shop with that in mind.
Oct/22 - Ford takes big gamble with new aluminum F-150
AutoPacific's Dave Sullivan weighed in on the new aluminum Ford F-150 set to roll out in December. "This is way too big to fail," said Sullivan. This risky F-150 will be the industry's first high-volume vehicle with all-aluminum body panels.