News Stories / By Deborah Grieb

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November 10, 2010

GENERATION Y BEGINS TO EMBRACE HYUNDAI, KIA
GENERATION Y BEGINS TO EMBRACE HYUNDAI, KIA Results of a just released study on Generation Y new vehicle buyers in the United States shows Honda and Toyota top the list of brands most purchased by Generation Y new car buyers in 2010, followed by Ford, Chevrolet and Nissan. New to the top 10 brands purchased list in 2010 are Hyundai and Kia, at spots 6 and 8 respectively. Displaced, and no longer in the top 10, were Mazda and Jeep, who last year were in spots 6 and 8.

October 20, 2009

Generation Y Open to New Brands, New Technology and Hybrids
Generation Y Open to New Brands, New Technology and Hybrids Willing to embrace new brands, new technology and alternative powertrains, Generation Y will redefine the automotive market. A just released study on Generation Y new vehicle buyers in the United States shows Generation Y consumers are more likely than the generations before them to consider purchasing a Chinese or Indian branded vehicle, more willing to accept hybrid powertrains, and more likely to want the latest entertainment technology in their vehicle.

October 23, 2008

Downsizers: Reshaping the Compact and Mid-Size Utility Market?
Downsizers: Reshaping the Compact and Mid-Size Utility Market? In 2008, 17% of Large and Luxury SUV owners moved to Compact and Mid-Size sport and crossover utility segments (SUV/XSUV). Though these downsizers have many reasons for moving into a smaller vehicle, including fuel economy and prices at the pump, they do not want a smaller vehicle that offers fewer features and amenities.

July 21, 2008

Vehicle Awards: Influential and Impactful
Vehicle Awards: Influential and Impactful With sales plummeting, the challenge is laid out for vehicle manufacturers and individual brands to be more effective with their advertising dollars. Do awards influence vehicle sales?

January 14, 2008

What Are The Top Vehicles Purchased by Tech Savvy Buyers?
What Are The Top Vehicles Purchased by Tech Savvy Buyers? According to AutoPacific's annual survey of new car and light truck acquirers, the BMW 3-Series, Acura MDX, Lexus RS, Honda Accord, and Infiniti QX56 attract the most tech savvy buyers.

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