News Stories / By External Media
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March 9, 2010
Toyota Ads Move Beyond the Recall - George Peterson comments
AutoPacific President George Peterson discusses new ad campaign from Toyota and its lack of recall mentions.
December 9, 2009
5 New Cars Women Really Want
...Men and women prioritize most of the same things when it comes to choosing a car, according to AutoPacific, an auto industry research and consulting firm. Where men and women diverge, it's a matter of degree. At the very top of the list of priorities, there's little difference. For instance, more than 90 percent of both men and women in an AutoPacific survey say "Reliable/Dependable" and "Overall Quality" were very important or extremely important reasons to purchase the vehicles they bought.
December 8, 2009
Green Car Disconnect: Unrealistic Expectations, Tight Wallets
AutoPacific's Jim Hossack comments on the future of "green" cars in the US. "Finding buyers for these cars will not be like the early run with saw for the Prius..."
November 5, 2009
Chrysler Brands to Aim Appeal at Specific Lifestyles
George Peterson comments to the Detroit News on Chrysler Group's new strategies aimed at recapturing lost market share by bringing new buyers into showrooms
November 3, 2009
U.S. October Auto Sales Little Changed; GM, Ford Gain
AutoPacific's Stephanie Brinley comments on the recently announced U.S. October auto sales. "It does look like there will be a positive spin from October and that's a breath of fresh air after the roller coaster of a year we've had."
October 15, 2009
Lafayette and the Subaru Survival Story
AutoPacific's Jim Hossack talks about Subaru and what is keeping their sales positive despite the shrinking economy. "These guys are true to themselves. They stay with all-wheel drive. They stay appealing to ecologically sensitive, outdoorsy kinds of people. They know their customer."
October 7, 2009
Toyota's Reputation Takes a Pounding
AutoPacific's George Peterson comments on the recent recall and investigations into Toyota's quality that has people questioning if their quality has slipped. “Their image will hinge on how they handle things. If they try to hide things, this could hurt them.”
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