July 13, 2010
Ideal Vehicles: Measuring Up To Expectations
Each year AutoPacific surveys new car and light truck acquirers via mail and Internet about their new vehicle in order to learn more about their purchase experience, attribute importance and satisfaction, lifestyle, preferences, vehicle use, personal characteristics, desired features and more. The Ideal Vehicle Awards are based on scores developed using results from a part of this survey that focuses on the consumers desire to change their vehicle if given the opportunity. Respondents rate 15 attributes indicating whether they want them to be changed (larger, smaller, more or less) or not changed (stay the same) after having driven their vehicle for 90 days. The attributes all pertain directly to the product itself.The Difference: IVAs quantitatively gauge how closely a vehicle matches an owner's expectations. An IVA is earned by those automakers that best understand their customers and are able to create the vehicle these customers demand - their ideal vehicle.
The Ideal Vehicle Awards are just one of three awards given by AutoPacific throughout the year. Each year AutoPacific analyzes the results of our New Vehicle Satisfaction Survey and identifies the top performing vehicles. These are owners talking. And who better to evaluate a vehicle than the owners themselves?Vehicle Satisfaction Award
AutoPacific VSAs are very different from other automotive awards that concentrate on reliability or quality to the exclusion of how satisfied owners are with their vehicle. AutoPacific VSAs are the industry benchmark for objectively measuring how satisfied an owner is with their new vehicle. Respondents rate 48 attributes for importance in the purchase decision and satisfaction after purchase. See the list of 2010 VSA winners here.
Motorist Choice Award
The Motorist Choice Award is a collaboration between AutoPacific and IntelliChoice.com. This award combines certain aspects of AutoPacific's owner-driven Vehicle Satisfaction methodology with the analytical information concerning vehicle value from IntellliChoice.com.
The Research Suite®
At the top of it all is AutoPacific's Research Suite, the full collection of data obtained through our annual New Vehicle Satisfaction Survey of new vehicle acquirers. This collection of data does more than just generate awards and is regularly used by Market Research, Product Planning, Advanced Technology, and Brand Positioning departments at OEMs, suppliers and advertising agencies worldwide. In fact, AutoPacific's Research Suite is the most comprehensive database available and is the source of several annual studies including:
AUTOPACIFIC ANNOUNCES 2010 IDEAL VEHICLE AWARDS
Premium Luxury Car
Aspirational Luxury Car
Luxury Mid-Size Car
Premium Mid-Size Car
Premium Compact Car
Ford Taurus SHO*
Pickups, SUVs and Minivans
Large Light Duty Pickup
Heavy Duty Pickup
Premium Mid-Size SUV
Premium Luxury Crossover SUV
Luxury Crossover SUV
Large Crossover SUV
Premium Mid-Size Crossover SUV
Mid-Size Crossover SUV
Compact Crossover SUV
Lincoln MKT EcoBoost*
Ford Flex EcoBoost
Ford Escape Hybrid
*Also winners of AutoPacific's 2010 Vehicle Satisfaction Awards
In addition to identifying segment winners, IVA also establishes numerical ideal vehicle ratings for virtually every passenger car and light truck in the United States market. These results come from calculating owner input across 15 specific areas related to a vehicle's attributes, including: exterior styling, exterior size, passenger roominess, cargo space, driver's seat comfort, driver’s seat visibility, interior technology, interior lighting, power and acceleration, ease of getting in and out, interior storage compartments, ride, handling, safety features and tires and wheels.
AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm, founded in 1986, also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Additional information can be found on AutoPacific's websites: http://www.autopacific.com and http://news.vehiclevoice.com.
Dan Hall, AutoPacific, (714) 838-4234, firstname.lastname@example.org
Deborah Grieb, AutoPacific, (734) 446-6940, email@example.com