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Mar/09 - Toyota Ads Move Beyond the Recall - George Peterson comments Toyota Ads Move Beyond the Recall - George Peterson comments
AutoPacific President George Peterson discusses new ad campaign from Toyota and its lack of recall mentions.

Feb/11 - Consumer Car Choices Counter to What Government Mandates Consumer Car Choices Counter to What Government Mandates
Governmental mandates and consumer desires appear to be moving at cross-purposes. Consideration for small cars and hybrids, the most fuel efficient vehicles, is down dramatically, while consideration for pickups and SUVs is up dramatically.

Jan/05 - AutoPacific Sales Forecast: U.S. Light Vehicle Sales Set to Recover...Slowly AutoPacific Sales Forecast: U.S. Light Vehicle Sales Set to Recover...Slowly
2009 will be a memorable year for the automotive industry – unfortunately for all the wrong reasons. The U.S. light vehicle market is expected to close out 2009 at a disastrous 10.3 million sales, down from 16.1 million sales just two years prior and the lowest industry volume since AutoPacific began forecasting automotive sales in 1988. The industry can look forward to year-on-year recovery over AutoPacific’s five year forecast period, but at a relatively gradual pace.

Dec/14 - Consumer Brands - Auto Brands - How Do They Relate? Consumer Brands - Auto Brands - How Do They Relate?
You won’t likely find many Porsches parked in front of Walmart. Only one in 17 Walmart Shoppers will even consider a Porsche. On the other hand one in six REI shoppers will consider a Porsche. A Generation Y new vehicle buyer is much more likely to also purchase an Apple product – computer, iPod, and iPhone than older new vehicle buyers. Shoppers at H&M – a trendy “cheap-chic” clothier – are much more into their vehicle’s image than their vehicle’s power and acceleration. Trader Joe’s customers are more likely to drive an Audi, BMW or Volvo.

Dec/10 - Selling Smaller Cars in the US Won't be Child's Play Selling Smaller Cars in the US Won't be Child's Play
AutoPacific, Inc. and SIGMA GmbH use Model-Level Social Milieus to Help Manufacturers Determine How to Make Small Cars Sell to US Consumers. Tightening CAFE standards may force smaller cars on US car buyers who are not inclined to downsize. “Our research shows that, despite what the U.S. Government is telling us, few Americans want to downsize to smaller cars,” says George Peterson, President of AutoPacific, “Finding more buyers inclined to purchase smaller cars will not be easy.”