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May 12, 2009
AutoPacific's Research Reveals the Most Highly Recommended Vehicles
Would you recommend your car to a friend? AutoPacific has just analyzed recommendation intentions from 25,000 new car owners and the results offer interesting insights.
May 6, 2009
Research Shows Moms Lead the Way in Using High-Tech Conveniences
Think minivan moms are behind the times? Think again. The stereotype would have us expect that today's moms, often drivers of minivans or SUVs, care more about a Diaper Genie than the latest techno-gadgets. Time to catch up with today's driving mom. Of eleven electronic technologies important to new-car buyers, moms have a higher ownership in seven of the categories than the general car-buying population.
April 20, 2009
Consumers Still Reluctant to Buy New Cars
A just completed national internet survey shows a marked increase in consumers' unwillingness to consider purchasing a new car.
April 15, 2009
From Model Ts to Microprocessors - How Cars have Changed
Today many comforts of home as well as their technologies are available in your car, so you never have to be far from the entertainment, information and luxuries you enjoy.
April 3, 2009
Survey Shows Public Very Aware of Auto Industry Troubles and Not Inclined to Buy
A national Internet survey conducted between March 31 and April 1 reveals that the American public is extremely aware of the current challenges facing the American automobile industry and is hesitant to buy. 72% said it would be more than a year before they would be in the market to buy a new car.
March 30, 2009
And the Winner Is...Automotive Awards Educate Consumers on What to Buy
AutoPacific's 2009 research is currently being conducted to guide consumers to make informed decisions in these difficult economic times. Soon, the announcements will be made naming the vehicles to receive AutoPacific's consumers-selected awards.
March 16, 2009
Are Americans Going Euro-Sized?
For decades the most purchased vehicles, Mid-Size cars lost their crown in 2008, and will continue to play second fiddle to another segment for years to come. Which vehicles have replaced mid-size cars? Compact cars.
March 11, 2009
AutoPacific Selects PCGCampbell as Marketing Communications Partner
AutoPacific, the automotive industry source for research-based analysis and customer insight, has chosen PCGCampbell as its agency of record to assist in executive its marketing communications.
February 16, 2009
Atomization Causes Car Makers to Lose, Not Gain, Focus
Over the past decade, the American auto industry has "atomized" with more and more new car and light truck models being added to the lineups of their brands each year. This rapid addition of nameplates has been an attempt by auto designers and marketers to provide products targeted to much more finely defined product niches. The risks in adopting this strategy are numerous. In down sales years, like 2007 and 2008, sales per nameplate drop precipitously and profitability becomes almost impossible to achieve.
January 7, 2009
AutoPacific Releases the Generation Y Opportunity
A study released by automotive consulting firm AutoPacific, Inc. captures the key opportunities with Generation Y in the future of the automotive market. As this generation of new vehicle buyers is predicted to grow from 9% of the current market to 19% of the market by 2013, understanding Generation Y is becoming even more important.
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