Press Releases
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February 11, 2010
Consumer Car Choices Counter to What Government Mandates
Governmental mandates and consumer desires appear to be moving at cross-purposes. Consideration for small cars and hybrids, the most fuel efficient vehicles, is down dramatically, while consideration for pickups and SUVs is up dramatically.
January 5, 2010
AutoPacific Sales Forecast: U.S. Light Vehicle Sales Set to Recover...Slowly
2009 will be a memorable year for the automotive industry – unfortunately for all the wrong reasons. The U.S. light vehicle market is expected to close out 2009 at a disastrous 10.3 million sales, down from 16.1 million sales just two years prior and the lowest industry volume since AutoPacific began forecasting automotive sales in 1988. The industry can look forward to year-on-year recovery over AutoPacific’s five year forecast period, but at a relatively gradual pace.
December 14, 2009
Consumer Brands - Auto Brands - How Do They Relate?
You won’t likely find many Porsches parked in front of Walmart. Only one in 17 Walmart Shoppers will even consider a Porsche. On the other hand one in six REI shoppers will consider a Porsche. A Generation Y new vehicle buyer is much more likely to also purchase an Apple product – computer, iPod, and iPhone than older new vehicle buyers. Shoppers at H&M – a trendy “cheap-chic” clothier – are much more into their vehicle’s image than their vehicle’s power and acceleration. Trader Joe’s customers are more likely to drive an Audi, BMW or Volvo.
December 10, 2009
Selling Smaller Cars in the US Won't be Child's Play
AutoPacific, Inc. and SIGMA GmbH use Model-Level Social Milieus to Help Manufacturers Determine How to Make Small Cars Sell to US Consumers. Tightening CAFE standards may force smaller cars on US car buyers who are not inclined to downsize. “Our research shows that, despite what the U.S. Government is telling us, few Americans want to downsize to smaller cars,” says George Peterson, President of AutoPacific, “Finding more buyers inclined to purchase smaller cars will not be easy.”
December 2, 2009
Do Green Cars Add Up?
A study released today by automotive research firm AutoPacific shows that while consideration for alternative fueled vehicles in on the rise, it is often driven by economic forces, rather than consumer desire to help the planet. Hybrid considerers are more likely than gasoline considerers to agree with the statement, "I am prepared to pay a higher price for an environmentally friendly vehicle," yet they are actually budgeting less for their next car.
October 20, 2009
Generation Y Open to New Brands, New Technology and Hybrids
Willing to embrace new brands, new technology and alternative powertrains, Generation Y will redefine the automotive market. A just released study on Generation Y new vehicle buyers in the United States shows Generation Y consumers are more likely than the generations before them to consider purchasing a Chinese or Indian branded vehicle, more willing to accept hybrid powertrains, and more likely to want the latest entertainment technology in their vehicle.
September 10, 2009
Small Cars - Big Market?
According to a just released study by AutoPacific on the future of small cars in the U.S., American consumers are increasingly interested in small cars, but with reservations about size and features. The study underscores the challenge automakers face in trying to meet government mandated improvements in fuel economy while still delivering what consumers want and will buy. "Tomorrow's successful small car won't be tiny. It will be reasonably sized, have increased fuel economy, adequate performance and a full load of customer features," says George Peterson, president of AutoPacific.
September 1, 2009
Trio of Cars Make a Clean Sweep of AutoPacific's 2009 Awards
Three cars stand above the crowd of 2009 model year vehicles, as judged by owners participating in research firm AutoPacific's annual survey. Of the vehicles that earned honors in AutoPacific's 2009 awards, only the Lexus LS, Lexus ES and Honda Fit topped their segments in each contest: the Vehicle Satisfaction Award, the Ideal Vehicle Award, the Motorist Choice Award (presented jointly with IntelliChoice.com) and Owner Recommendations.
August 11, 2009
Motorist Choice Awards Reveal Vehicles That Please Both Hearts and Minds
Right brain, left brain; the practical versus the emotional - an age-old dilemma often at the center of decision making when buying a new car or truck. The 2009 Motorist Choice Awards recognize new cars and trucks that give their owners both economic and emotional satisfaction, helping new-car buyers find vehicles that best satisfy all of their personal-transportation needs. The fourth annual Motorist Choice Awards survey, announced today, scores 196 cars, trucks, crossovers and SUVs.
July 28, 2009
Americans Open To Vehicles From China and India
Newly released research shows fifteen percent of new car buyers in the United States say they would consider purchasing their next vehicle from China, and eleven percent would consider buying a car from India, without knowing specific brands or vehicles. This compares with sixteen percent who said they would consider a vehicle from Korea, which has been marketing vehicles in the U. S. since the 1980s.
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