Syndicated Research
Syndicated Research
AutoPacific has been conducting an annual survey of new vehicle owners since 1994. In addition, we have conducted various other syndicated studies aimed at gaining information that helps our clients fully understand automotive consumers and plan for the future. AutoPacific's experience writing surveys that get the most useful information without leading the consumer makes our data extremely useful and valuable for our automotive clients.
AutoPacific's annual, comprehensive survey of the new vehicle buyer.
Highlights:
- Vehicle attribute importance and
satisfaction
- Vehicle use/applications
- Shopping process
- Personal activities and technology
- Future brand and vehicle type consideration
- Desired changes to current vehicle
- Full psychographic battery
- Designing your next vehicle (over 100 features surveyed)
AutoPacific's survey of replacement tire buyers that focuses on brand awareness, image, satisfaction and buyer demographics.
Highlights:
- Replacement tire brand
- Vehicle make/model/mileage
- Brand awareness/familiarity/perception
- Shopping process
- Dealership/store experience
- Attribute importance/satisfaction
- Replacement tire problems
- Previous tires/future brand consideration
- Demographics/psychographics/interests
AutoPacific's bi-monthly study to track the impact of fluctuating fuel prices on consumers' driving and purchase behavior.
- Tracking total U.S. sales & price of fuel
- Fuel price impact on segment
consideration
- Fuel price impact on
powertrain consideration
- Future expected fuel price
compared with present price paid
- Driving behavior with fuel
price paid