Syndicated Research
Syndicated Research
AutoPacific’s syndicated research is collected through our annual New Vehicle Satisfaction Survey of new vehicle acquirers. This collection of data, called The Research Suite, is regularly used by Market Research, Product Planning, Advanced Technology, and Brand Positioning departments at OEMs, suppliers and their advertising agencies worldwide
Available Studies:
- New model year vehicles acquired between September and October
- Owners surveyed between January and April
- Over 32,000 respondents
- 100+ responses for each model
- Data at the bodystyle level
- Nationally representative sample
- Robust trend data
- Vehicle attribute importance and satisfaction
- Image of new vehicle
- Vehicle use
- Shopping process
- Purchase influencers
- Personal activities and technology
- Psychographics
- Retail brand preferences
- Future brand and vehicle type consideration
- Desired changes to current vehicle
- Designing your next vehicle (over 100 features surveyed)