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As Volvo Turns 70 in the U.S., Human-Centric Mindsets Remain Firmly Intertwined in the Brand's DNA - Make it stand out Being on the bleeding edge of development and marrying together sustainable energy and electrification with software-defined-vehicles is a coveted combination that Anders is absolutely sure is the most profound technological transformation in the history of the automobile. With these innovations and a software-first mentality, Volvo is in the midst of graduating into both a software company and a car company, which opens up a wide world of new possibilities. One of those possibilities that I questioned is the concern of data security and privacy as today’s vehicles get more and more connected. Anders touted the value of collecting real-world, real-time insight from a safety perspective; harvesting data captured from what’s happening out on the open road to better Volvo’s ADAS systems. Harken back to the 1970s when engineers would visit crash sites with measuring tapes and page through police reports, this elevated approach to researching accidents is a monumental leap into modernity. Outside of the parameters of sourcing safety-related numbers, Volvo’s investments in ensuring global cybersecurity and data privacy are ongoing and sturdy. “I always say, data safety is also safety,” Anders noted. After my engaging conversations with top brass at the Swedish automaker and touring this spotless and remarkably efficient plant, it’s clear Volvo is ambitious, proud, and conscious of the challenges and opportunities that lie ahead. 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https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/b0482861-311d-4983-99c9-3a4fdd57cd74/Screenshot%2B2025-07-23%2Bat%2B4.28.22%E2%80%AFPM.webp Insights - Our Newest Future Attribute Demand Study (FADS) Shows an Increase in Demand for Autonomous Driving and ADAS Features - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/f55091c8-79d3-4d66-9139-c8ccf68b857f/Screenshot%2B2025-07-23%2Bat%2B4.27.44%E2%80%AFPM.webp Insights - Our Newest Future Attribute Demand Study (FADS) Shows an Increase in Demand for Autonomous Driving and ADAS Features - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.autopacific.com/autopacificinsights/as-affordability-woes-rise-budget-conscious-vehicle-shoppers-want-to-keep-it-simple monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/2241378e-97a9-4d92-90e6-401e6df537ab/Screenshot%2B2025-07-02%2Bat%2B1.28.15%E2%80%AFPM+%281%29.webp Insights - As Affordability Woes Rise, Budget-Conscious Vehicle Shoppers Want to Keep it Simple - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/7d2dbf68-3e0f-432f-b43d-555a1671155a/Screenshot%2B2025-07-02%2Bat%2B1.30.51%E2%80%AFPM.webp Insights - As Affordability Woes Rise, Budget-Conscious Vehicle Shoppers Want to Keep it Simple - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/63eb34f1-28c5-47f3-9bd9-8e3b5fc87a48/Screenshot%2B2025-07-02%2Bat%2B1.32.55%E2%80%AFPM.webp Insights - As Affordability Woes Rise, Budget-Conscious Vehicle Shoppers Want to Keep it Simple - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.autopacific.com/autopacificinsights/exclusive-insights-from-our-interview-with-qualcomms-anushman-saxena monthly 0.5 2026-03-27 https://www.autopacific.com/autopacificinsights/fresh-survey-data-reveals-how-tariffs-may-impact-new-vehicle-buyers monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/7cecde0b-2fc6-4d60-8189-12edbfadf236/Screen%2BShot%2B2025-04-03%2Bat%2B1.46.59%2BPM.webp Insights - Fresh Survey Data Reveals How Tariffs May Impact New Vehicle Buyers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/432cd5f3-f02d-4f68-b193-96f62b2ecea3/Screen%2BShot%2B2025-04-03%2Bat%2B1.46.43%2BPM.webp Insights - Fresh Survey Data Reveals How Tariffs May Impact New Vehicle Buyers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/6d7fcd07-1f52-4ca1-a0c0-6df818fff7c0/Screen%2BShot%2B2025-04-03%2Bat%2B1.47.14%2BPM.webp Insights - Fresh Survey Data Reveals How Tariffs May Impact New Vehicle Buyers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/0af8e7d0-721d-48ac-9d19-7337d49df29b/Screen%2BShot%2B2025-04-03%2Bat%2B1.47.25%2BPM.webp Insights - Fresh Survey Data Reveals How Tariffs May Impact New Vehicle Buyers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.autopacific.com/autopacificinsights/consumer-familiarity-is-key-to-demand-for-advanced-driver-assistance-systems-adas monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/70e27eab-0a47-40fd-9232-7c12f1d9c420/Screen%2BShot%2B2025-03-24%2Bat%2B1.58.15%2BPM.webp Insights - Consumer Familiarity is Key to Demand for Advanced Driver-Assistance Systems (ADAS) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/b6da52da-db5e-40fb-9887-1167023dfb0d/Screen%2BShot%2B2025-03-24%2Bat%2B1.59.43%2BPM.webp Insights - Consumer Familiarity is Key to Demand for Advanced Driver-Assistance Systems (ADAS) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/7e338f03-0e46-427e-915c-05c74ec9f590/Screen%2BShot%2B2025-03-24%2Bat%2B2.01.09%2BPM.webp Insights - Consumer Familiarity is Key to Demand for Advanced Driver-Assistance Systems (ADAS) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.autopacific.com/autopacificinsights/what-we-saw-and-learned-at-ces-2025 monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/1548314e-aff4-48df-bc6a-bf0145783fab/Screenshot%2B2025-01-16%2Bat%2B1.57.33%E2%80%AFPM.webp Insights - What We Saw and Learned at CES 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/5513158a-5bb1-4b80-b532-c763d8f75f33/Screenshot%2B2025-01-23%2Bat%2B11.18.48%E2%80%AFAM.webp Insights - What We Saw and Learned at CES 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/f4520858-7879-4b72-a6f8-a043dd7b00c9/Screenshot%2B2025-01-16%2Bat%2B2.28.04%E2%80%AFPM.webp Insights - What We Saw and Learned at CES 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https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/a606c4ac-10a8-4d59-ad6c-023b648c4775/Screenshot%2B2024-10-31%2Bat%2B9.17.12%E2%80%AFAM.webp Insights - Political Influence on Electric Vehicle Interest is Waning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/4ca39931-4a74-44b1-9b0e-6d467c3b096d/Screenshot%2B2024-10-31%2Bat%2B9.17.21%E2%80%AFAM.webp Insights - Political Influence on Electric Vehicle Interest is Waning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.autopacific.com/autopacificinsights/new-data-shows-tire-shoppers-do-their-research-and-know-what-brand-they-want-before-going-to-the-retailer monthly 0.5 2026-03-30 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https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/a66e5e52-2d10-4243-b8a2-6c19749594ee/Screenshot%2B2024-09-30%2Bat%2B4.01.01%E2%80%AFPM.webp Insights - Big Infotainment Screens & Functionality Appeal to Young Families and In-Vehicle Multi-Taskers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/0198fbbd-c008-4183-afe7-d612a4cbaf67/Screenshot%2B2024-09-30%2Bat%2B4.01.18%E2%80%AFPM.webp Insights - Big Infotainment Screens & Functionality Appeal to Young Families and In-Vehicle Multi-Taskers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.autopacific.com/autopacificinsights/new-research-reveals-strong-interest-in-customizable-driver-profiles-wireless-charging-pads-for-smartphones monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/fa660541-3a11-4434-bc56-34bde10446c6/APReleasesTop10Features%2BGRAPH.webp Insights - New Research Reveals Strong Interest in Customizable Driver Profiles, Wireless Charging Pads for Smartphones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.autopacific.com/autopacificinsights/younger-americans-are-most-open-to-chinese-brand-vehicles-and-overlook-privacy-concerns monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/2f902986-fe8f-4ff7-ba55-8dea5305ab56/Screenshot%2B2024-05-20%2Bat%2B4.26.03%E2%80%AFPM.webp Insights - Younger Americans are Most Open to Chinese-Brand Vehicles and Overlook Privacy Concerns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/f191382b-e8b6-4e1a-8cca-48f99176ea33/Screenshot%2B2024-05-20%2Bat%2B4.26.18%E2%80%AFPM.webp Insights - Younger Americans are Most Open to Chinese-Brand Vehicles and Overlook Privacy Concerns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.autopacific.com/autopacificinsights/ev-sales-growth-forecasted-in-connection-with-new-lower-priced-options monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/b4874d99-d76e-4b82-8f1d-66d32893c9e8/041724%2BEV%2Bgraph.webp Insights - EV Sales Growth Forecasted in Connection with New Lower-Priced Options - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.autopacific.com/autopacificinsights/automakers-sharing-of-driving-behavior-with-insurance-companies-has-harmful-possibilities monthly 0.5 2026-03-30 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Capabilities is Growing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.autopacific.com/autopacificinsights/ev-shoppers-want-a-public-charging-experience-similar-to-that-of-traditional-gas-stations monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/5b7a7e1e-64a3-409d-a9e8-e8f383a66ce6/EV%2Bcharging%2Bstation.webp Insights - EV Shoppers Want a Public Charging Experience Similar to that of Traditional Gas Stations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.autopacific.com/autopacificinsights/what-we-saw-and-learned-at-ces-2024 monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/c92df6dd-5fb7-49b9-87b2-76b810797c10/AP%2BCES%2Bimage%2B1.webp Insights - What We Saw and Learned at CES 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/afef0045-e098-474e-b7d8-8f19a44a0bcf/AP%2BCES%2Bimage%2B2.webp Insights - What We Saw and Learned at CES 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.autopacific.com/services daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/f61717ee-fe1c-4207-9e9e-26fe4488a299/Gemini_Generated_Image_q1s39mq1s39mq1s3.png https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/bf26fb6a-ad23-4074-8a5d-2a6fe0f14d6e/Gemini_Generated_Image_mi2ceymi2ceymi2c.png https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/8a5b35f8-2767-4ae9-91e2-00fe0a6ed9ca/img-services-research.jpeg https://www.autopacific.com/team daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/69a8bec1176e8165ae999709/4514ccdb-0ee1-4c26-9af9-81bd07e73b4f/about-PaulWaatti.jpeg Our Team 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