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AutoPacific forecasts that the current hybrid market will balloon by 40 additional models in the next 60 months. With so many new models entering the marketplace, it makes sense to look at what is drawing current buyers to hybrid vehicles. Will consumers demand 40 more models to meet their needs?
AutoPacific welcomes Ed Kim as Director of Industry Analysis. Mr. Kim will manage AutoPacific's industry analysis services, including competitive analysis and sales forecasting as well as support for AutoPacific's consulting services. In addition, he will have editorial responsibility for VehicleVoice.com.
According
to AutoPacific's annual survey of new car and light truck acquirers,
the BMW 3-Series, Acura MDX, Lexus RX, Honda Accord and Infiniti QX56
attract the most tech savvy buyers. Tech savvy consumers made up
approximately 5% of the new car buying population in 2007.
Lincoln Top Premium Brand, Mercury Top Mainstream Brand, Mercedes-Benz S-Class Top Vehicle, Nissan Titan Top Truck
An ideal is defined as an excellent or perfect example. In AutoPacific's annual Ideal Vehicle Awards (IVA), owners rate their new 2007 model year cars and trucks by how closely they come to their ideal. Ford Motor Company led the industry with a total of nine segment winners. General Motors and Hyundai have four each. Ford won five sport utility vehicle categories with Expedition, Explorer, Edge, Lincoln MKX and Range Rover.
Vision, research, consumer surveys
From custom consulting to our annual Vehicle Satisfaction Survey, AutoPacific delivers on the promise of sharing the needs and desires of consumers with the technologies and capabilities of manufacturers worldwide.
Research Suite
AutoPacific's Research Suite syndicated studies are the result of the year-round labors of AutoPacific's team of automotive researchers in Southern California.?? Providing new vehicle acquirer information on a variety of topics including satisfaction, importance, shopping process, demographics, ideal next vehicle features and characteristics, and personal views, Research Suite studies are a must-have for OEMs and Suppliers alike.
Automotive Custom Research
Since 1986, AutoPacific has conducted over 300 product clinics throughout the United States and internationally, plus numerous other proprietary studies with Domestic, European and Asian clients. Our custom research services include full scale clinics, focus groups, in-vehicle interviews, vehicle walk-arounds, ride & drive activities, pricing clinics, internet studies, and more.
Industry Analysis
Industry Analysis provides web-based solutions known as The Competitive Battlegrounds and Sales Forecast Service. Both serve to inform our clients about what's happening in the automotive market over the next 5 years. New model entries, mid-cycle enhancements, major changes, drops, sales launch information, sales forecasts, and more. All information is provided through a user-friendly website that gives brand, segment, and vehicle-level views. AutoPacific's Industry Analysis services are known as industry leaders within their respective categories.
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