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May/07 - AutoPacific Insights - May 2013
According to the results of AutoPacific's annual New Vehicle Satisfaction Survey, owner satisfaction with quality, reputation and safety drastically affects future brand consideration. Find out what attributes have the biggest impact on future brand consideration and how the impact can vary greatly by brand.
Apr/29 - Why Luxury Sales Could Thrive in 2013
Luxury car sales improved 12.3% during the first three months of 2013, outpacing the industry's 6.4% gain. Does that mean luxury cars are making a comeback? AutoPacific's Ed Kim comments on the probability of luxury car sales improving over time. "There will be a greater market share for those vehicles because it's people who can afford those vehicles who tend to be into buying new vehicles in general."
Apr/20 - GM, Ford look to the past for Chinese concept cars
AutoPacific's Dave Sullivan shares his thoughts on the recently unveiled Buick Riviera and Ford Escort concepts at the Auto Shanghai 2013 show. For the Escort, Sullivan says it's highly unlikely the U.S. will see the Escort concept, but elements from the car could make their way to the states if they play well in China. The Riviera could provide an idea of the direction for some design cues for the brand.
Apr/08 - U.S. taxpayers could wind up with Fisker assets
As struggling automaker Fisker Automotive laid off most of its workers, analysts said the move likely signals the death of the company. AutoPacific's Dave Sullivan commented, "The race is over for them now...Expect the assets to be sold for pennies on the dollar."
Mar/27 - Jeep Takes Radical New Turn with Cherokee
The Jeep Cherokee is back! But will its new, more aerodynamic design keep buyers away? Jeep announced on Wednesday at the New York Auto Show the new 2014 Jeep Cherokee, replacing the Liberty. AutoPacific's Dave Sullivan thinks the drastic redesign will cost Jeep some loyalists. "This is not an edgy brand. It's all about the off-road design and capability."