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Sep/04 - I Love You. You're Perfect. Now Change. AutoPacific Insights - September 2014
The September issue of AutoPacific Insights further explains the rationale behind the recently announced Ideal Vehicle Awards and manufacturer performance over the years. Ford Motor Company stands out due to its strong performance across multiple segments, a testament to the company's ability to read their consumer.
Aug/19 - Newly Redesigned Vehicles Hit the Mark with Consumers
AutoPacific, Inc. today announced the 2014 Ideal Vehicle Awards (IVA). For the second year in a row, the top luxury brand is Porsche. The top popular brand is GMC, also the top popular brand in AutoPacific’s 2014 Vehicle Satisfaction Awards. Ford Motor Company and General Motors both had the most wins at 6 and 5 respectively, followed by a diverse brand breakdown, including Honda, Volkswagen, MINI, BMW, Land Rover, Mercedes-Benz, Toyota (Lexus), and Fiat-Chrysler (Jeep).
Jul/22 - Consumers Are Open to Autonomous Driving but Hesitate to Give Up Total Control
New vehicle buyers increasingly want vehicle features that help them drive safer. Now in its 20th year, AutoPacific’s recently released Future Attribute Demand Study (FADS) tracks these technologies and more to help manufacturers meet future consumer expectations. This year’s study reveals that lane drift warning and backup collision intervention are the fastest growing features demanded by new vehicle buyers.
Jul/02 - Vehicle Satisfaction Awards: The Use of Importance as a Multiplier
AutoPacific's VSA is a calculation of owner ratings for the importance of 50 different vehicle attributes multiplied by their ratings for satisfaction with those same attributes. Read the July issue of AutoPacific insights learn more about using importance as a multiplier.
Jun/16 - AutoPacific Announces 2014 Vehicle Satisfaction Awards
Lincoln receives the Top Premium Brand award, GMC receives Top Popular Brand and the Mercedes-Benz S-Class is the top scoring vehicle of 2014 and of all time! AutoPacific's annual Vehicle Satisfaction Awards (VSA) objectively measure owner satisfaction with their new vehicles. Over 92,000 new vehicle owners were surveyed.