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Nov/15 - Low owner satisfaction with replacement tires directly impacts future brand consideration
Tire satisfaction scores provide insight into many areas, from individual attribute performance to future brand consideration. “Owner satisfaction and future brand consideration share a strong correlation,” says AutoPacific president George Peterson. “Owners who are highly satisfied with their tire experience are much more likely to consider that same brand for a future tire purchase, improving a brand’s consumer retention ability.”
Oct/29 - EPA rates Ford Fiesta 3-cylinder engine at 45 mpg on highway
The Ford Fiesta equipped with a new 3-cylinder engine will get the best highway fuel economy of any car, with the exception of some diesels and hybrids, according to the EPA. AutoPacific's Dave Sullivan says the $1,000 price increase for this engine may be a hard sell, especially since the engine is limited to cars with a manual transmission. "People would rather spend that $1,000 to get an automatic transmission," says Sullivan.
Oct/28 - Tested: 'Lane Keeping Assist' system steers Acura ever closer to self-driving cars
The 2014 Acura RLX is one of the first cars to use electronically controlled steering that can maintain lane centering - a Lane Keeping Assist System (LKAS). AutoPacific's Ed Kim comments on this technology that offers a glimpse at how close we are to getting a car that can steer by itself. "Lane assist is absolutely another step towards fully autonomous driving," says Kim. He cautions, however, that systems like Acura's LKAS are mostly a safety feature.
Oct/25 - Cars for Women: What Types of Cars do Women Prefer?
What do women really want from a car? In AutoPacific's New Vehicle Satisfaction survey of more than 73,000 new car and light truck owners, about 40% were women. AutoPacific found that women want more convenience features and high-tech safety features while men were more likely to opt for more visual components, such as heads-up display, reconfigurable instrument cluster and premium wheels.
Oct/22 - AutoPacific and IntelliChoice announce 2013 Motorist Choice Awards
Notable automotive industry research companies IntelliChoice and AutoPacific today announced the winners of the 2013 Motorist Choice Awards. Now in its eighth year, this respected award is given to the vehicles that deliver the highly sought after combination of high consumer satisfaction and lower-than-expected ownership costs over time.