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Sep/23 - Cadillac president: Flat U.S. sales in short-term
Cadillac President, Johan de Nysschen, who joined the company in August, said he expects "at best a flat-lining" of U.S. sales in the short-term as part of Cadillac's ultimate growth strategy, which includes increasing the average selling price and reducing big rebates and other incentives. AutoPacific's Dave Sullivan says Cadillac has "right-sized its lineup, including the price," but also believes Cadillac is alienating potential repeat buyers.
Sep/23 - AutoPacific and IntelliChoice Announce 2014 Motorist Choice Awards
Notable automotive industry research companies IntelliChoice and AutoPacific today announced the winners of the 2014 Motorist Choice Awards. Now in its ninth year, this respected award is given to the vehicles that deliver the highly sought after combination of high consumer satisfaction and lower-than-expected ownership costs over time.
Sep/06 - GM's aging Equinox and Terrain show staying power
By typical product cycle standards, the Chevrolet Equinox and GMC Terrain would normally be close to redesign, but General Motors is planning just a cosmetic freshening for the 2016 models as a full redesign waits until early 2017. AutoPacific's Dave Sullivan doesn't fault GM for keeping them around a while longer. "[The Equinox] has aged really well." It's refresh will be "just enough to sustain its appeal for a few more years."
Sep/04 - I Love You. You're Perfect. Now Change. AutoPacific Insights - September 2014
The September issue of AutoPacific Insights further explains the rationale behind the recently announced Ideal Vehicle Awards and manufacturer performance over the years. Ford Motor Company stands out due to its strong performance across multiple segments, a testament to the company's ability to read their consumer.
Aug/19 - Newly Redesigned Vehicles Hit the Mark with Consumers
AutoPacific, Inc. today announced the 2014 Ideal Vehicle Awards (IVA). For the second year in a row, the top luxury brand is Porsche. The top popular brand is GMC, also the top popular brand in AutoPacific’s 2014 Vehicle Satisfaction Awards. Ford Motor Company and General Motors both had the most wins at 6 and 5 respectively, followed by a diverse brand breakdown, including Honda, Volkswagen, MINI, BMW, Land Rover, Mercedes-Benz, Toyota (Lexus), and Fiat-Chrysler (Jeep).