By Deborah Grieb, Director of Marketing and Insights
Everyone has "must-have" and "nice to have" features when it comes to vehicle shopping. Those features that they won't buy a vehicle without, and those that they would be willing to forgo if needed. AutoPacific's newest Future Attribute Demand Study (FADS) captures these differences for the first time to provide even greater insight into feature demand to automakers, suppliers, and marketers.
The top "must-have" feature for 2025 is all-wheel drive, with 63% of all respondents who want the feature saying they won't buy a vehicle without it. A closer look at demand reveals that older vehicle intenders are more likely to consider it a must-have feature compared to younger intenders, yet must-have demand is strong across all generations. Our comprehensive data, like the scope presented here, enables deep-diving into feature demand by looking at intender demographics, psychographics, segment and powertrain intention, brand consideration, and more.
