AutoPacific

Driving the future of automotive research

About Our Firm

AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Since our inception in 1986, we have served the automotive industry with expertise in market research, product development, product and market planning, and marketing. Every year we publish a wide variety of syndicated studies on the automotive industry. We also regularly conduct extensive proprietary research and consulting for auto manufacturers, distributors, marketers, and suppliers worldwide.

Company headquarters are in Long Beach, California, with affiliate offices in Michigan, Wisconsin, the Carolinas.

Why AutoPacific?

AutoPacific has considerable experience in both qualitative and quantitative research of vehicle features and buyers. Additionally, our staff’s experience with next generation vehicle strategies, powertrain research and identification of USPs are imperative to creating an engaging and relevant report of findings and recommendations.

AutoPacific has conducted hundreds of product clinics and thousands of focus groups throughout the United States and internationally, plus numerous other proprietary studies with Domestic, European and Asian clients. Our projects have included voice-of-the-customer designs, product drive/evaluations, future feature clinics, market and product segmentation, static product clinics, focus groups, IDI (In-Depth Interviews), ethnographies, and online research including conjoint analysis. Additionally, AutoPacific has been conducting an annual survey of new vehicle buyers in the United States since 1994. The New Vehicle Satisfaction Survey has been helping vehicle manufacturers and suppliers fully understand the consumer, including their wants, needs and future vehicle intentions.

As automotive researchers, AutoPacific has the distinct advantage of bringing industry knowledge and highly experienced interviewers to this project. AutoPacific prides itself on our ability to make a research study relevant, impactful, and actionable across our clients’ organization. Our company was founded, and is largely run by automotive experts with OEM experience who know how to analyze data in light of OEM internal clients. As car people doing research, rather than “researchers doing cars”, we feel we have a distinct advantage that we can leverage to the benefit of our clients.