Industry Analysis
& Competitive Intelligence
Automotive competitive analysis is the cornerstone on which AutoPacific was founded. Since our inception in 1986, AutoPacific has been recognized as one of the most respected authorities on the state of the automotive industry. A must-have resource for future vehicle intelligence, our North American Competitive Battleground contains continuously updated, in-depth analytical cycle plans for vehicles in the U.S. market. Everything you need to know about the future of the U.S. vehicle market is available to you 24/7 via an easy-to-use online dashboard updated around the clock by our team of industry analysts.
Competitive Battleground
A must-have resource for future vehicle intelligence, AutoPacific’s Competitive Battleground contains continuously updated, in-depth analytical cycle plans for vehicles in the U.S. market. Everything you need to know about the future of the U.S. vehicle market is available to you 24/7.
Sales Forecast Service (SFS)
Over the past ten years, AutoPacific’s comprehensive forecasting methodology has achieved 98% accuracy compared with reported year-end actual sales. Our U.S. Sales Forecast (SFS) is a 5-year forecast of annual sales for the U.S. light vehicle market, including an integrated seven-segment Alternative Powertrain Forecast. AutoPacific’s Sales Forecast Service is a highly regarded, accurate prediction of future vehicle sales and segment movement relied upon by OEMs and suppliers worldwide.
Syndicated Studies
Since 1994, AutoPacific has been helping vehicle manufacturers and suppliers fully understand the consumer, including their wants, needs and future vehicle intentions through various syndicated research studies.
Future Vehicle Planner
The Future Vehicle Planner is an all-access database that provides access to our two major Syndicated Studies: Future Attribute Demand Study (FADS) and EV Consumer Insights.
Future Attribute Demand Study (FADS)
The Future Attribute Demand Study (FADS) analyzes the features and characteristics consumers want in their next vehicle. Containing responses from over 14,000 new-vehicle intenders and demand for over 163 future features and characteristics, FADS is the most comprehensive assessment of future buyer demand available.
EV Consumer Insights Study
A comprehensive database that contains in-depth insight into EV and PHEV owners, acceptors and rejectors. The EV Consumer Insights database is designed to help planners determine the pain points with EV and PHEV ownership as well as consumer expectations for vehicles and public charging stations. An extension of the Future Attribute Demand Study (FADS), the EV Consumer Insights Study also contains a full battery of demographics and psychographics.
Additional Studies
Replacement Tire Buyer Dynamics and Satisfaction Study
AutoPacific’s syndicated study of replacement tire buyers in the United States provides tire companies with actionable insight into brand awareness, shopping behavior, tire attribute importance and satisfaction, buyer psychographics, demographics and more.
“Research is formalized curiosity. It is poking and prying with a purpose.”
Custom Research
AutoPacific has conducted over 400 product clinics and 4,000 focus groups throughout the United States and internationally, as well as numerous other proprietary studies with Domestic, European, and Asian clients. We regularly conduct focus groups, online and mail surveys, expert panels, driving clinics, and one-on-one interviews for clients covering numerous automotive issues.
Our team of automotive experts specializes in various facets of the automotive industry, including interiors, seating, powertrains, infotainment, innovative technology, vehicle image and positioning, and more.
Focus Groups and 1:1 Interviews
In addition to product clinic research, AutoPacific regularly conducts focus groups around the world with over 4,000 to date. Our expert team of researchers also specializes in one-on-one interviews with consumers to meet the various demands of our clients.
Target Buyer Analysis
The Research Suite database provides the basis for AutoPacific's widely respected Target Buyer Analysis process. This process uses a proprietary methodology to develop the hypothetical buyer for future products. Used by manufacturers and advertising agencies, our Target Buyer Analysis provides clients with outstanding information on how to efficiently target new buyer groups.
Driving Clinics
Our Southern California location is ideal for driving clinics as we have a variety of road types and traffic patterns. AutoPacific’s team of researchers knows how to design a course to meet research objectives and monitor respondent/driver impressions.
Internet Surveying
AutoPacific regularly conducts online research using our proprietary panel of respondents, as well as other respondent panels catered to meet the particular needs of clients. Our years of experience writing surveys of varying levels of difficulty with a wide range of objectives ensure surveys that yield actionable responses.
Vehicle Walk-Arounds
First impressions are key and valuable vehicle walk-arounds are frequently used for getting consumers to engage with their vehicle and digging down to the root of their concerns, dissatisfaction, satisfaction, unmet needs, and desires.
Pricing Clinics
For years, AutoPacific has been helping our clients determine the value of their product and price consumers are willing to pay. Through various methodologies, including conjoint analysis, we help our clients measure the impact of their product, its affect on purchase behavior, trade-offs, and pricing sensitivity.