AutoPacific and Humaxa Announce AI-Powered Market Intelligence Collaboration to Transform Automotive Research
Enterprise AI Platform Accelerates Insights, Simplifies Analysis, and Helps Clients Turn Market Research into Better Business Decisions
LONG BEACH, Calif. & Cameron Park, Calif. 7/29/26 - AutoPacific, a leading automotive market research and consulting firm, and Humaxa, an enterprise artificial intelligence company specializing in trusted AI solutions for complex business data, today announced their collaboration to bring a new generation of AI-powered research capabilities to the automotive industry.
The collaboration combines AutoPacific’s decades of automotive research expertise with Humaxa’s enterprise AI platform to help automotive manufacturers, suppliers, and industry partners access insights more quickly, analyze large research datasets more efficiently, and make informed business decisions with greater confidence.
For years, automotive organizations have relied on AutoPacific’s survey data to understand customer preferences, evaluate shifts in vehicle, brand and segment demand, vehicle concepts, benchmark competitors, and identify emerging market trends. While these datasets contain tremendous strategic value, extracting meaningful insights has traditionally required significant manual analysis using specialized statistical tools and complex reporting workflows.
The Humaxa platform streamlines this process by allowing authorized users to interact with research data using natural language while maintaining the analytical rigor required for enterprise decision-making. Rather than spending valuable time creating reports or manually assembling data, research teams can focus on interpreting findings, advising clients, and delivering strategic recommendations.
AutoPacific clients can now leverage Humaxa’s AI assistant, Max, to interact directly with their AutoPacific FADS (Future Attribute Demand Study) data using natural language. Max enables users to rapidly explore consumer preferences, compare market segments, generate summaries, export data, and uncover actionable insights from FADS research—helping clients move from questions to informed decisions in minutes rather than hours or days.
“Our clients depend on timely, reliable insights to make critical product and business decisions,” said Ed Kim, President and Chief Analyst of AutoPacific. “By combining our industry-leading automotive research with Humaxa’s AI platform, we are making it easier for our clients to explore data, uncover meaningful insights, and accelerate the path from research to action.”
Unlike consumer AI applications designed for general-purpose conversations, the Humaxa platform is purpose-built for enterprise environments where accuracy, transparency, governance, and trusted results are essential. The platform enables organizations to analyze complex datasets, generate summaries, produce downloadable reports, and surface relevant findings while preserving the integrity of the underlying research.
“We believe the future of enterprise AI is not simply answering questions—it is helping organizations make better decisions,” said Carolyn Peer, Chief Executive Officer of Humaxa. “Our collaboration with AutoPacific demonstrates how trusted AI can transform large volumes of research data into accessible intelligence that supports faster analysis, greater consistency, and more informed business outcomes.”
Beyond accelerating traditional research workflows, the collaboration creates new opportunities for clients to interact with research in ways that were previously impractical. Teams can rapidly explore market segments, compare customer populations, identify trends across historical studies, and generate insights that support product planning, marketing strategy, customer experience, and executive decision-making.
The platform also provides a foundation for future innovation, enabling organizations to build upon trusted research assets through workflow automation, collaborative analysis, and AI-assisted knowledge discovery as enterprise AI capabilities continue to evolve.
For AutoPacific clients, the result is faster access to meaningful information, reduced time spent preparing analyses, and greater ability to transform research into actionable business intelligence. By combining AutoPacific’s trusted research with Humaxa’s enterprise AI platform, clients gain a modern, conversational interface to one of the industry’s most valuable automotive research assets while preserving the accuracy, transparency, and confidence required for strategic business decisions.
About AutoPacific
AutoPacific is a future-oriented automotive marketing research and product consulting firm providing clients with industry intelligence and sales forecasting. The firm, founded in 1986, also conducts extensive proprietary and syndicated research and consulting for auto manufacturers, distributors, marketers, and suppliers worldwide, including its highly recognized Future Attribute Demand Study (FADS). The company is headquartered in Long Beach, California with affiliate offices in Michigan, Wisconsin, and the Carolinas. Additional information can be found at http://www.autopacific.com.
About Humaxa
Humaxa is an enterprise AI company that helps organizations transform trusted business data into actionable intelligence. Its AI platform combines natural language interaction, enterprise data integration, workflow automation, and explainable insights to improve decision-making across market research, engineering, compliance, human resources, and other data-intensive business functions. Designed for organizations where accuracy matters, Humaxa enables teams to move beyond information retrieval toward recommendations, automation, and measurable business outcomes. Additional information can be found https://www.humaxa.com/